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Wednesday, November 2 • 3:15pm - 4:30pm
Government style guides: ensuring accessibility for underrepresented users

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Style Guides are a set of design guidelines that typically include visual components and content principles. Typically private companies use them when establishing a consistent look, feel and tone for their products, communications materials and messaging. Now, we are seeing governments across the country doing the same. This is an exciting evolution as we see an opportunity to enhance access to government services generally through consistent, user friendly public facing materials. Not only do these style guides make it easier for web developers and designers to continuously improve their sites, they also help set guidelines to ensure that your public sector websites and government communications generally to stay simple, clear, and usable. It is important that such guidelines are created within the context of - and can apply to - all government communications, thereby raising the bar on what people can expect from their government experiences - digital and analog.

This panel will discuss current best practices such as the USDS Web Standards and how the City of Oakland and City of Long Beach built upon those lessons when crafting their Style Guides. We will discuss who to involve, as well as how creating design guidelines / a style guide unifies the experience of government for the citizen and makes it more accessible especially for underrepresented users.

Moderator
avatar for Lisa Ratner

Lisa Ratner

Fellow, Economic Development, Code for America
Lisa is an urban-planning-focused user experience designer. Most recently, she designed for RideScout, a transportation technology company that builds mobility tools. She received a liberal arts education at Scripps College, city planning certificates at UC Berkeley and University of Amsterdam, and UX training at General Assembly.

Speakers
avatar for Mai-Ling Garcia

Mai-Ling Garcia

Online Engagement Manager, City of Oakland
Mai-Ling Garcia has worked over the past decade to untangle complex government processes and support community innovation. Mai-Ling began her career working at Swords to Plowshares, a 40 year-old, San Francisco-based service organization. As the agency’s first Policy Analyst, she worked in the heart of the Tenderloin and South of Market in San Francisco to identify and communicate the struggles of the more than 2,000 at-risk and chronically... Read More →
avatar for David Jalbert-Gagnier

David Jalbert-Gagnier

Principal and Founder, Objective Subject
MS

Marco Segreto

Product Manager, 18F


Wednesday November 2, 2016 3:15pm - 4:30pm
Room 201

Attendees (41)